Origin of the name

ICHIGO ICHIE─ The origin of everything in this name

This name includes:
"Strawberry" and "One" and "Laugh"
Three kanji, three thoughts.

It is a respect for nature and life.
Commitment to uniqueness.
And I feel genuine happiness and emotion.

Strawberries: A miraculous fruit born from nature and life

The character for "ichigo" (strawberry) is written with a grass radical and the character for "mother."
The grass crown represents the blessings of nature and the richness of the earth.
"Mother" nurtures life and represents the beginning of everything.

In other words, strawberries are the life nurtured by nature.

The emotion of "just one grain" encountered during the journey --
That one drop changed our lives.
To agriculture, to brands, and to the world.
It all started with this strawberry.

Ichi - The one and only

"Ichi" is a special kanji character that means "number one," "only one," or "highest quality."
"ICHIGO ICHIE" is not just any strawberry.
It is a unique piece, nurtured by a thousand years of land, skills, and passion.

Also, "ichi" has the following meaning:
It also conveys gratitude for the once-in-a-lifetime opportunity and the miracle of encounters.
The moment when you meet someone and they pick it up,

So that it will become an eternal memory.

We want to deliver our "one and only" message directly to you.
I entrusted that determination to this one character.

Laughter - something that connects happiness and emotion

When I got the strawberry,
When I ate it,
A smile unexpectedly emerges.

Those smiles connect people, heal hearts, and illuminate the future.
Laughter is a sign of emotion and a symbol of happiness.

What we want to deliver is
It's a memorable experience that goes beyond sweetness and appearance.
Something that will change someone's day

Creating a moment that brings a smile to your face.
That is the mission of ICHIGO ICHIE.

Our thoughts behind the name "ICHIGO ICHIE"

This name is
It is determination, pride, and proof.

The miracle of nature and life,
With just one sincere heart.
And to connect the world with smiles and excitement.

ICHIGO ICHIE- a story of a once-in-a-lifetime encounter born from a single, unique grain.